Situation
3M tekk Protection were striving to safeguard Aussie DIY'ers with their comprehensive range of safety products. They needed to produce a full catalogue as their range was prospectively growing from 12 to 37 skus. This catalogue was to be used as a selling up document with Bunnings to secure this increase of range stocking instore. The catalogue details the features and benefits as well as the product differences and correct uses for all of these handy and protective products.
The work
The target market for the catalogue were Bunnings team members. Bunnings have 2 squillion SKUs to sell, so cut through is diffcult to say the least. We worked together with 3M on a layout and product listing and specifications, along with graphic tables, also new QR code were included which link to several short instructive videos made to provide maximum ease and understanding for all our Bunning's mates. Making it easier to know what will work hardest for the customer, in whatever task they're looking to undergo, was our main aim. We created the GS1 compliant barcodes, from American and Australian stock numbers, and added them in as a fold out page to facilitate stock scanning. All in all, we've kept Bunnings staff as well informed on each product within the range as possible.
Result
The client has reported several large contracts being gained in the past few months, and business is good. We're working together in providing more content as B2B communications, as well as EDMs and other collateral.